It can be so frustrating to spend a lot of time creating videos just for them to flop
We all want good views on our videos, so I spent a lot of time learning and testing ways to get more views on TikTok videos
I came up with 11 different ways to boost video views on TikTok
- Post more often
- Use niched-down hashtags
- Get active on other people’s accounts
- Use evergreen content
- Use trending content
- Optimize your profile
- Use great hooks
- Always include a CTA
- Know what you are offering your viewers
- Go live
- Respond to all comments in the first two hours
You don’t have to do all of these, and you might not be able to in the beginning
But they all help a little so they add up if you do most of them
I would start with one or two, get good at it
Then I would add another one or two
If you try to do too much at once, you take the risk of burning out and stopping altogether
Post more often
The first thing you can do to improve your views is to start posting more
You may not get more views per video, but you will get more overall views
TikTok is a snowball platform too
That means that the more you put in consistently, the more momentum you will start to develop
Once things start moving, you will see improvement fast
For example, I tested posting 10 videos a day, 5 days a week
In the beginning, I maybe got one follower a day
That didn’t change much for the first three weeks
But then it started moving
By the end of week six, I was getting 100-150 followers per day
I was able to go from 200 followers to 1200 in those six weeks
Now followers is not the same as views, but they do help and are a clear example that posting more will help
If you want to grow slowly, shoot for 1-5 posts a day
If you want to grow fast, shoot for 8-10 posts a day
Not all of them need to be edited gaming clips!
They could be you using gaming for a trending sound
Get creative and have fun!
Use niched-down hashtags
I see the hashtags that are used a lot and they are not helpful
Hashtags like #FYP do not help your videos
If they go viral, they would have without the hashtag or it was made by a huge creator
If you are struggling for views, do not use broad hashtags like that
Hashtags can be used for viewers to search for videos, but that isn’t the normal
Usually, viewers are just scrolling their FYP page
So the main purpose of hashtags is to tell TikTok what your video is about and who would like it
So add specific hashtags about the game you are playing, what you are doing, who enjoys watching the content, and details about you that are appropriate for the video
You want to get pretty specific!
The goal is to keep the hashtag views between 2000 and 1 million views
Too small and you won’t get a lot of traction
Too big and you’ll get lost (and it is likely that it isn’t specific enough)
If you really want larger hashtags, add one or two as long as it is still specific
After you write your caption, fill the rest of the available characters with hashtags
You can play around with that if you want to
Some people see better results with 2-6 hashtags
But it is rare that more hurts, but it can help!
Get active on other people’s accounts
TikTok is a very social community of people
The best way to become more known outside of creating more content is to become a recognized name in your niche
Find a few other creators that play the same game or create similar content
Get SUPER active on their videos
Like, comment, share, duet, stitch
Do it all
The more active you are, the more that creator and their followers will notice you
Once they notice you, curiosity will bring them to your page
This will increase both followers and views because you already know the creator and their followers are the right people for your videos
In addition, most creators will return the favor of engagement by going to your videos and engaging
This will boost your videos even more
Use evergreen content
Evergreen content is content that will be relevant today, tomorrow, and potential years from now
Your gaming clips can be evergreen content, or tips and tricks
Anything that requires you to teach your audience is evergreen content
While this kind of content usually takes a little time to make, it is long-lasting and can bring you more viewers for weeks, months, or even years
TikTok is a slow-release platform
That means that content doesn’t disappear as it does on other platforms
If you post something on Twitter, you probably won’t see any results from it for longer than 10 minutes
TikTok releases videos periodically to see if they will do better
There are times when TikTok releases a year-old video
So even if a video doesn’t do well, don’t delete it!
You never know when it will take off
Use trending content
Trending content is the opposite of evergreen content
Trending content is following the current trends
These videos have the potential to grow very quickly, but they also die out quickly
Trends can last anywhere from a couple of days to a couple of weeks
And you might have to be creative to join some of them
Pay attention next time you are scrolling your FYP
If you notice the same sound used a lot, that sound is trending!
I recommend a few of these, but many sure that you have that evergreen content too
If an emergency happens and you can’t post for a while, your account will die out fast if you only post trending content
Optimize your profile
Another way to help TikTok figure out who to send your content to is by optimizing your profile
Add information and a bio that explains what you do
Add a website if you already have 1000 followers
Pin three posts to the top that are representative of your profile
Do everything you can to be very clear to TikTok about what you post and who will like your content
Use great hooks
The hook is extremely important for views
You have 5 seconds to convince someone to stay and watch your video
The more that people swipe away, the less TikTok will push out that video
So a hook could be the difference between a flop video and a successful video
The hook needs to be interesting enough that people will know that you have something valuable or cool coming
But doesn’t tell so much that the content of the video is spoiled
An example hook could be “5 tips to becoming a better Warzone player!”
They know that it will be valuable and they know what they are getting when they watch the video
But they still have to watch the video to get that value
Always include a CTA
CTA stands for Call To Action
It just means asking your viewers to do something
You can ask them with your voice or with a pop-up on the video
With most gaming clips, a pop-up will probably be easier
The most common TikTok CTA is “follow for more”
If you pay attention, you will hear a lot of creators end with that
People need to be told what you want from them
But Follow for more isn’t the only option
You can ask people to:
- Click the link in your bio
- Comment something
- Like
- Super like (taping many times)
- Go to your YouTube in your bio
- Go to your Instagram in your bio
- Save
- Share
Anything that involved you asking your viewers to do something is a CTA
It is best to include one for every video
Try not to put more than one
A confused person does nothing
So many it is straightforward and simple!
Know what you are offering your viewers
Value is the reason someone is watching your video
If you are making a “5 tips…” video
The tips are the value
That means people should watch so they learn something
But value can be awesome gameplay, humor, a story, or more
If you cannot tell someone why they should watch your video, you need to reevaluate the value you are offering
If you can say something like “it gives good information!” or “It will have you laughing until your side hurts!”
Then you have the value piece down
Knowing what you are offering is important for views because you don’t want to become known as a waste of time
You want people to start recognizing your name and watching even if they don’t like your hook because they know you put out good content
Go live
You can start going live once you reach 1000 followers
Going live has a lot of benefits:
- Boosting your views
- Attracting new followers
- Being recommended by TikTok in the Live section
- People can see that you are live when they find a different video
The biggest one is that your views are followers will get a boost when you go live
Not only do you get more views on your live, but TikTok also pushed out the content that you already published more when you are live
It is recommended to post right before you go live go you get the full benefits
You can stream on TikTok too, but it is a process
If you want to know more about that, read my article on it
Respond to all comments in the first two hours
The last thing you can do to boost views is ready to respond to any comments you get in the first two hours
If you go viral, this will be hard
But usually, you won’t have a problem responding to everyone within two hours of posting
TikTok sees this and thinks you are great at connecting with people
The more comments that you can go back and forth, the happier TikTok will be
And that means they will push out your content to more people