It is important to have your niche down before starting on YouTube
You can expand later, but YouTube needs to know what to expect from you
Most people hear this and think their game is their niche
Yes and no
The content you post about the game is also part of that niche
Some possible content that you can post are:
- Walkthroughs
- Humor
- Stories
- Character profiles
- Tips and tricks
- Beginner tutorials
- Becoming a pro player
- Game updates and new game previews
- Montages
- Competitions
- Synchronized clips and music
- Creative ideas
- Trick shots and amazing moments
You want to pick 1-3 of these options starting out
Make sure that all the content is the same game too
The bigger you get, the less you need to worry about niching down
But as a new YouTuber, niching down is very important
Knowing the content that you want to post not only helps you niche down, but it also helps you plan your content
The more options you have when creating content, the harder it is to get it done
But if you know that you will be creating funny videos, montages, and tips, creating content gets a lot easier
To know what type of content you want to focus on, let’s get deeper into what each one is
This is not an exclusive list
There may be content types that I didn’t include
But these are the biggest options
Walkthroughs
Walkthroughs are any video that is walking you through something in the game
This could be completing a puzzle, or challenge, finding an item, or more
These are usually “how-to” videos
These are very popular videos because if you are struggling to do something, going to YouTube for help is usually the first thing to do
If your game has things you can get or do that no one has created a video on, that is a perfect walkthrough to post!
If there are other videos but they are not clear, that is also a good video to make
Walkthroughs usually get a lot of traffic, but they take a little more time to make
If you didn’t record yourself doing it the first time, you have to go through and do the quest again while recording it
You also need to add a voiceover to help people that are following along
The clearer the video the better
Keep in mind that people watching are probably following along on their game while watching you
Humor
People love to laugh
Creating funny videos is a great option for people who are naturally funny
If you aren’t naturally funny, be careful
Trying too hard to be funny can make your videos feel cheap
Humor can be done in many ways, but they end the same
Trying to make viewers smile and laugh
Stories
People also love stories
If you are a great storyteller, then this may be a great option for you
Once again, if you aren’t good at telling stories right now, maybe hold off or practice storytelling
It can be hard to keep attention throughout a story if you aren’t good at it
Some people can naturally keep an audience’s attention when telling a story
Other people, like me, struggle to stay on talk and not get sidetracked while telling the story
Character profiles
There are a lot of games where the goal is to get equipment for a character or to get really good at them
Diablo 3 is all about building a character
Super smash bros are about getting good with a character
Character profiles help viewers get better with the character they have chosen
These videos can show helpful tips for a specific character, or what the best build is for a character
These are great and popular, but they can take a lot of time to research and test
Especially for a game that requires hours and hours of grinding
Tips and tricks
Tips and tricks are another popular types of video
Everyone wants to improve their gameplay
When making a tips and tricks video, use odd numbers
Odd numbers catch more attention
Try to mix beginner tips and more advanced tips together
If someone watches your video and all 9 are unique and advanced tips…
They may get suspicious because they have never heard any of those tips before
If there are more common tips mixed in too, people will trust your word more naturally
Beginner tutorials
Beginner tutorials are videos made to help a new player get going
Starting something new can be scary
Games that are not online are easier to start, but getting talked down to on an online game can be discouraging to a new player
Beginner tutorials help those new players have everything they need to get going
Well except practice
Becoming a pro player
On the opposite, some viewers are already great at their game and they want to go pro
If you are a pro player, you can create videos on how to become a pro
These can be step-by-step videos, tips and tricks, secrets, or more
But the videos are made for people that want to be a pro player
Game updates and new game previews
Game updates and new game previews are very popular too, but they are content limited
That means you need to have an update or a new game to talk about in order to make these videos
If the game you are playing doesn’t get those a lot, creating content can be hard in this category
Montages
Montages are videos that like 3-5 similar videos and create one video with them
Most of the time, montages are exciting moments like headshots
But you can go any direction with this
The most important part is to keep the attention and use multiple videos to create your own video
Competitions
Competition is any time you are putting one thing against the other
In Super smash bros, a competition could be putting 2 different level 99 bots against each other and seeing who wins
Competition would be you and a friend against each other, or you against other people
The biggest thing is that you need to hype up the competition and make viewers NEED to know who wins
Synchronized clips and music
If you are good with music, this is a fun one
You can create synchronized clips and music by choosing music that goes with your clips
They need to feel like they are made for each other
If you are playing horror game, use scary or anxious music
When big moments happen in the game, big moments happen in the music too
You can do this with any game and music if you are creative
Creative ideas
Creative ideas are great for games like Minecraft
If you build something creative and awesome, you can create a video on it
You can also choose a theme and create many ideas for one video
If you play a game that this works for and you are very creative, this may be a great option
Trick shots and amazing moments
Trick shots and amazing moments are like montages, except you only use one clip
Choose the moments that have something awesome and hype up that video
You want people to NEED to see what happens
So get excited
But be careful for to overhype
If people get too excited and get disappointed, that is not good for your channel