Tiktok is a powerful platform for traffic right now and gaming a huge part of the watch time
Making TikTok videos is not difficult, but it does have specific points you need. TikToks need to be vertical instead of horizontal. This will cut off some of the screen, but it will do better on the platform. You also need a hook, content, and a CTA. That is all you need to get started!
TikTok is a short video platform, and YouTube is a long video platform
YouTube has shorts out now, but they are not as refined as the TikTok algorithm yet
TikTok is a powerful platform to get organic traffic to your YouTube or Stream
Once you get your first 1k followers, you can link your stream where the website goes and get that traffic to your Twitch
There are 2 important parts of making a TikTok:
- They need to be vertical
- They need a solid format
We use Filmora to edit TikToks which makes the vertical part very easy
You just need to make the video 1080×1920
This is the perfect size for a TikTok
Then you need to create content that will capture attention, satisfy, and then direct watchers to do something
Keep reading and I’ll help you do that!
Can TikTok be used for gaming?
Before you put work into any platform, you need to decide if it’s worth the work
Is you ideal audience on TikTok?
We know that TikTok has a large gaming audience
We can see that from doing hashtag research
For example:
- #GamingTikTok has 3.5 Billion views,
- #TikTokGaming has 22.8 Billion Views,
- #GamingOnTikTok has 18.3 Billion views
Those are just a few of the gaming hashtags!
But it is important to look a little deeper
What game/games will you be streaming?
Are people on TikTok that enjoy those games?
Finding out is quick and simple
Choose the game and type it into the search
Then click on hashtags
Many hashtags will pop up, and they will have estimated views next to them
What do you think?
Is your audience on TikTok?
Keep in mind that those big hashtags are very competitive
You’ll want to choose mostly smaller hashtags that you won’t get buried in when you start to post
Shoot for hashtags with less than 1 million views that match your video
How do you make gaming TikToks?
When making your videos, you will need three parts to every video
- The Hook
- The content
- A call-to-action (CTA)
Each part is very important for the success of your videos, but they will take time to test and see what your audience likes!
I like to start with the content before building the hook and CTA
So let’s start there!
Content
The content is the part of the video that gives value
There are many ways to give value (see the next section for examples)
But this is the meat of your video
You want to shoot for about 30-40 seconds max for the content part of your video
The content can be the video itself, text on the screen, or a mixture
Hook
The hook is the first 3-5 seconds of your video
This is what catches the watcher’s attention and makes them watch your video
Pay attention to what makes you stop on a gaming video and gain inspiration from their hooks
A hook can be spoken, text, or in the caption
CTA
The last thing you need is a call-to-action
People need you to tell them what you want next, or they will likely do nothing
The most simple CTA is “Follow for more” at the end of your video
But you can ask for anything!
Ask them to:
- Like
- Follow
- Comment
- Visit the link in your bio
- Visit YouTube in your bio
- Share with a friend
- Duet
Anything that you ask watchers to do at the end is a CTA
A CTA can be spoken, text on screen, in the sound, or in the caption
What are good things to post on TikTok?
There are so many options for good content on TikTok
Different audiences like different things
You could provide:
- Humor/relatable content,
- Impressive skills/moments,
- Shocking moments,
- Game updates,
- Gaming tips,
- Responding to comments,
- Gaming versions of trending music,
- Evergreen content,
- Reasons you got banned,
- Character comparisons
- Secrets people don’t know
Decide what you want to be known for and what you want to offer
You don’t have to decide on only one, but try not to choose more than 5
You have a lot of freedom here
Test things out and see what works
Your content should be something you and your audience both enjoy
Look at the videos that do really well for you
Remember that just because it works for someone else doesn’t mean it will work for you
What kinds of content are the videos that do well?
Try doing more of that
Why should you post your gaming videos on TikTok?
TikTok is a great second source of traffic to your stream
TikTok has amazing amounts of organic traffic right now which is valuable for any business
If you are a making money from Twitch, that traffic is how you increase your income!
Many people many the mistake of depending on one source of traffic for their business
It is painful when something happens because there is nothing to fall back on
TikTok can help you make more money now, and help you incase your traffic directly from Twitch drops
If you have the time, it is worth the effort!
Keep in mind that it is secondary though
If you struggle with consistently streaming on Twitch, starting a TikTok is not the right move
Get your routine and schedule strong on Twitch (or whatever your main platform is) and then start building a TikTok
Trying to start too many things at the same time often results in people quitting all of it.
TikTok is amazing for your stream, but don’t make it be the reason you end up quitting all together