The bigger your streamer goals become, the more traffic you will need to support those goals
That also means that you need to start expanding where your traffic comes from
Having multiples streams of traffic is important because if one stream disappears then it isn’t as big of a deal
If you only have one place your traffic comes from, then losing that stream of traffic is devastating
That is where TikTok comes in
You build a successful streamer TikTok account by posting videos that have both value and personality. Without both pieces, you will struggle to grow a large account on TikTok. Value is the reason someone should watch, and personality helps the audience connect to you
This may seem difficult, but it isn’t
You just need to be aware and mindful when you are creating content to post on TikTok
Decide what your goals are for TikTok
The first thing you need to decide is why you want to start your TikTok account
If you are completely new to streaming and you’re trying to do a little of everything, then it may not be the best choice
Decide what your main platform is going to be
Most video game streamers choose to be on Twitch or YouTube
If you have a solid schedule on your main platform and want to add another stream of traffic to your live streams, then TikTok is a great choice!
You can also go live on TikTok, but it isn’t the most effective platform as the main platform
Think about what you want to get out of TikTok
If you are not sure and want to start because someone told you to, then I would wait and decide if TikTok is worth your time
TikTok is usually a secondary platform
If you are maxed out when keeping up with your main platform, don’t neglect that main platform to join TikTok
If you have extra time and want to use it to grow your traffic, then TikTok may be a great way to do that
If you are on Twitch as your main platform, YouTube might be a good choice too
What do you post on TikTok to get followers?
The best way to gain followers on TikTok is to post videos with a lot of value and personality
TikTok is a unique community
It values the authentic and messy parts of our lives
If you think about it, TikTok grew during the pandemic
That is because people were desperate for human interaction
Platforms like Pinterest and Instagram are great for many things, but the real and messy aren’t usually shown there
People needed a place to connect with other people that are struggling through life
That is why allowing your messiness and personality is important
You become more than just another gamer
People connect to you as a person
And that is how you get raving fans
If the end, you want people that want to come to every stream and loves everything you post
Imagine having regulars on your stream that you start recognizing and getting to know
Just like the amazing friends you can make by playing online games, you can make friends with people who frequent your live streams
When that happens, your viewer count will get more and more predictable
There are many ways to show personality in your videos, and it really depends on your personality
Please don’t try to create a new personality that you think people will like more
Someday that mask will fall and your fans will fall with it
It is better to just be yourself and connect with the right people who like you
You can do this through:
- Props
- Jokes
- The value you choose to provide
- Streaming while playing with friends
- Playing games that you really enjoy and get into
- Answering questions that people have
- And more
In addition to showing your personality, you also need to provide some value in your videos
If you provide no value, people may enjoy watching you but aren’t likely to become huge fans
If you only provide value, people won’t connect with you and won’t become huge fans
Some types of value that you can offer are:
- Humor
- Tips and tricks
- Information
- Updates
- Game hacks
- Shocking moments
- Amazing gameplay
- Stories
- And more
As you can see, there is some overlap of personality and value
Value is the reason people should watch your videos
If you don’t know why someone should watch your video, then you either need to think harder or create a different video
If you don’t know why it is worth the time, no one else will either
When do you post on TikTok?
When you grow on TikTok, you’ll start connecting with people all over the world
And TikTok is a slow-release platform
That means that most videos won’t take off quickly
Because of those two factors, there is no right time to post your videos
No matter what time you post, only a small section of your audience will be online during that time
You can go into your analytics and find out where most of your audience is viewing from and what time they are on
But the goal of TikTok is to reach new people
My biggest recommendation is to post a few videos a day and spread them out throughout the day
But in the end, how much and how nice your videos are will be more important than when you post them
How to use hashtags for best growth
Once you have a plan for your videos and you know what to post, then you need to know how hashtags work
There are a lot of theories, but I am going to explain the one I believe
TikTok takes many different things into account when deciding who to show your videos to
The caption is one of those things
And the hashtags go in the caption
It has been confirmed that hashtags in the comments don’t help your videos
So when you create your caption, create it exactly how you want and then start adding hashtags
Since TikTok uses hashtags to figure out who to send your videos to, you want to get very specific
If you use #FYP, TikTok will send your video to some people that it is not a match for
This hurts your view count
So get very specific and detailed when choosing the hashtags for your videos
You also want to pay attention to the viewer size
If someone decides to look up a hashtag, you don’t want to get to get lost in a sea of other creators
The recommended views for hashtags that you should use are between 2000 and 1 million views
If you type the # symbol into the caption and start typing in possible hashtags, you will see the views on the right side of every hashtag
So you want to find hashtags that are between 2k and 1 million views that are as specific about your videos as you can get
How many you should use is also highly debated
Some people see best results with 3-6 hashtags, but the recommended is just as many as you can fit before running out of available characters
Once you get the personality, value, and hashtags down, you will see more progress per video than you have previously
The more you post consistently, the faster you will grow
It is better to post once a day than it is to post 10 on one day and then stop posting for the rest of the week
Post as many videos as you can on a daily schedule without burning yourself out
And have fun!