While learning about growing on TikTok, Hashtags were one of the most controversial topics
And it took some time to fully understand how they work and how to find the best ones for you
Finding the best TikTok gaming hashtags for your content can take a couple of hours if you batch it. The first thing you need to do is think of things that describe your videos, you, and the audience you want to reach. Then you search for matching Hashtags with between 2k and 1 million views
Hashtags alone don’t make or break your TikTok strategy
Content is key
BUT
Hashtags help TikTok send your videos to the right people
Especially if you don’t make the same niched-down videos every time
You can have an excellent gaming video, but it still flops because it was shown to people who don’t like gaming
View time and engagement determine how long a video is pushed out
So reaching the best people will help your video do well
Do good hashtags stay consistent?
Hashtags do change and go viral, but it doesn’t happen very often to the hashtags that you will be using
Since we want hashtags that get between 2k and 1 million views, they are going to be pretty niched down
Pay attention to the hashtags that grow huge and you will see that they are often either broad or strange
Hashtags are going to be used to describe your video to TikTok
TikTok can use your video, text on screen, and caption to find the right people
And it does
But hashtags give the algorithm more data to work with
More information in their matching process
I recommend looking at your hashtags once a year
They rarely change but it is a good idea to check in sometimes
Just look at each of the hashtags in the list you will be creating in the next step and make sure it will qualify to be on the list
If it does, leave it alone
If not, delete it from the list
You may have to look up a few new hashtags to add if you delete a lot
It may be worth looking to see if there are new and fresh hashtags to add to the list too
How to find the best hashtags for my content
Finding good hashtags is easy to do but it does take a little time
If you make a wide range of content, I recommend putting aside an hour or two
But once it is done, you don’t have to do it again for a while
The first thing I do is make a list of words or word combinations that describe my content, what I do, or who I want to reach
For example, if I want to make videos that give APEX tips…
I would write down APEXtips
Keep going until you are out of ideas
The more niched down and detailed the better, but keep some broader ideas too
Just avoid things too broad like “gaming” or “games”
That leaves too much room for the algorithm to guess
Once you have some ideas, make a new list
I like to make the first list on paper and the second one on my phone so I can create shortcuts or copy and paste
But you can also type the list in Google Docs
You just need a new list
Act like you are going to post a video and add a hashtag
Add the first idea from your first list
A bunch of hashtag ideas is going to pop up with the number of views next to them
You are looking for hashtags that match your ideas pretty close but have between 2k and 1 million views
Too small and there won’t be enough people for the hashtag to matter
To big and you’ll get lost in the crowd
Write down all the hashtags that fit the criteria on the second list
Keep going until your first list is exhausted
You can either stop here or keep trying more combinations now that you have some hashtag research experience
If you want to do in-depth research, you can take it one step farther
You can go to the TikTok search bar and search for each hashtag on the second list
You are looking to see if the results are similar to the content that you make and if they are being used
Some hashtags are used for a while and die off
The best hashtags are not super big but are pretty active
So see if there were any videos using that hashtag within the last 6 months to a year
You don’t have to do this part because the algorithm can still work with hashtags that are not active anymore, but it can improve your effectiveness
How many hashtags do I need to find and use?
There is no straightforward answer for how many hashtags you should use
Some people insist that no hashtags work best for them, and others use every character available when adding hashtags
I recommend starting with using every character available and testing things as you post more content
Try using only 10 or only 6
Try things out and see what works best for your account
How well your hashtags work depends on how well you did your hashtag research too
I like to do A/B testing
That is when I post the same exact video with only changing the hashtags
You can do A/B testing for anything where you are trying to see what works best
Just don’t do them at the same time because it can look unprofessional to viewers that are scrolling your videos in order
How often should I re-evaluate my hashtags?
Niched-down hashtags don’t change very often so you don’t have to re-evaluate often
I like to look at all the hashtags on my list once a year and check for any new ones to add
If you are not seeing results from your hashtags and want to try different ones, there is no reason not to
Remember that hashtags are just additional help so look closely at your content before blaming the hashtags for not getting results
Sometimes people will search for the hashtags that you add to your videos, but usually, they are just there to help the algorithm match your video to the right viewers
The better the algorithm can do with the matching process, the better your content will do
That will help your engagement and view time