TikTok is a platform that has a lot of potential but it can also get frustrating fast
With the increasing numbers of creators, TikTok is getting more picky about what videos are shown to people
And getting views from followers is great, but the goal is to land on the For You page of many new people
Creating good game content for TikTok growth is simple. Keep the videos interesting, use a hook, use a CTA, and post ALOT. Consistency is important too because it takes time to gain traction.
There isn’t a formula for content that will go big every time, but there is a formula to increase your chances
Even if you don’t go viral, you can still grow great on TikTok
Going viral is just an extra treat!
Is gaming popular on TikTok?
Gaming content is very popular and gets a lot of viewers on TikTok
If you look at the hashtags alone, you’ll see many that are in the millions and billions
If you want to know if your specific target audience is on TikTok, take a look at the hashtags
Type in the game you play and you’ll see the hashtags that match and how many views they get
You don’t want to use those huge hashtags when you post, but they do help get you excited!
When you are posting a video, add hashtags that are as closely related to the video as possible, but under 1 million views
This is because it is easy to get lost in those huge hashtags
It is better to be found in a hashtag with 500,000 views than to be lost in a hashtag with 2 billion views
How do I edit a gaming clip for TikTok?
There are a few ways to create TikTok videos with your gaming clips
One way is to use a tool like Outplayed to capture short clips that you can clean up and post to TikTok
Another way is to manually find the small parts of your stream that you want to post, cut out the rest, and create your own clip
To learn more about these options, read my article on converting Twitch clips to TikToks
How to get more views on TikTok gaming videos
Now that you are ready to get started on TikTok, now it is time to create a plan
I have 9 tips to get more views on TikTok:
- Choose a game and a niche
- Use smaller hashtags
- Post a lot
- Use a hook
- Use a CTA
- Make your videos visually appealing
- Do a mix of evergreen and trending content
- Post consistently
- Test and learn as you go
Choose a game and a niche
TikTok can push your content to the right people easier if it can figure out what you are about
It is a good idea, at least at first, to choose a game and choose what you have to offer
What you have to offer could be:
- Tutorials
- Walkthroughs
- Character profiles
- Montages
- Humor
- Stories while you play
- And more
Just give people consistency so they know what to expect from you and keep coming back for more
Use smaller hashtags
I know it is tempting to use the huge hashtags and hashtags like #FYP
But those usually hurt your video
Instead, choose as many smaller hashtags as you can that match your video
No generic stuff
A smaller hashtag is 1 million views or less
Post a lot
This is the hard part
It takes a lot of videos and some time to get momentum
It could feel like you are going no where for a couple weeks
When I was going after my first 1k followers, I posted 10 videos a day Monday-Friday
The first week was pretty quiet, but then momentum happened
I was able to go from 150 followers to over 1k in about 3 weeks with that schedule
Once I reached that goal, I lowered to 2-5 videos a day
Use a hook
Using a hook is so important
People decide if they will watch or scroll in the first 2-5 seconds of watching your video
The hook is used during this time to convince them to stay
A good hook gives them enough information to tell the viewer that they want to keep watching, but not so much that they don’t need to watch it to get the information
Use a CTA
A CTA is a Call-To-Action
This just means you are asking the viewer to do something
A common CTA is “follow for more”
Ask your viewers to do something important
It may feel weird at first but it is very important!
Make your videos visually appealing
TikTok is a visual platform
Many people don’t even turn on the sound!
So use great visuals and add text on the screen that helps the people that watch with no sound
It will make a huge difference!
Do a mix of evergreen and trending content
Everygreen content is content that is relevant today, tomorrow, and a year from now
This content is helpful because TikTok will push out old content sometimes to see how it does
Trending content has the potential to go big now, but will die out
A mix of both is important for your channel to be sustainable
Post consistently
TikTok is a snowball platform
That means that it builds momentum and you post consistently
Consistent just means knowing how many videos you will post and on what days
I created the snowball effect when I posted 10 videos a day Monday-Friday
I didn’t post everyday, but it still counted as consistency
Test and learn as you go
Lastly, every audience is a little different
One video can do terrible with one hook,
But blow up with a different hook
Same content, different hooks
Test and learn as you go
And never delete a video (unless it goes against guidelines)
You never know when TikTok will push out a video
It could be tomorrow, or it could in a few months
Just keep posting and leave the content there to do its thing!