TikTok is a powerful platform for organic growth right now
It is an excellent way to start promoting your Twitch stream without getting overwhelmed with YouTube
But TikTok does have its own process
To make Twitch clips look good on TikTok, you need to format your video vertically, have great value in a small time frame, get good at hooks, remember the call to action, and use the right hashtags. It is a simple process once you know how to do it.
Having so many things to think about and learn when you start TikTok can feel overwhelming
And you’ll hear that you need to post 8-10 times a day to grow
That will definitely make you grow fast, but that is not what you need to worry about right now
Right now, you need to learn how to effectively make TikTok
Once that is no big deal to you, then you can worry about creating enough videos to grow quickly
What makes TikTok different from other platforms?
TikTok is a trend disruptor
They created something very different from all other social media platforms and everyone expected it to fail
But it became so popular that it passed YouTube in watch time hours in 2020
It has powerful organic potential and a unique community
Because of the success, other platforms started copying them
That is how we got IG reels, FB reels, YouTube shorts, Pinterest story pins, and more
All the trends that happen on those platforms start on TikTok
So you are ahead by getting started on TikTok and reusing the content you make on other platforms that you want to grow
Do you have to edit your Twitch clips to use them on TikTok?
It is very important to create content that feels natural on TikTok
You don’t want to feel out of place with your viewers
Because Twitch clips are naturally horizontal and TikTok uses vertical videos…
Editing your Twitch clips before adding them to TikTok is extremely important
Feeling out of place harms your TikTok growth
Changing your video format is not that harmful so it is worth the effort
Many people watch TikTok without the sound too
So adding visuals and captions can help your videos a lot on TikTok
Lastly, the best TikToks are 60 seconds or less
Even better if you can do 40 seconds or less
So editing your clips is required to cut out the things you don’t need in your video and make them the right length
9 steps to making your Twitch clips look great on TikTok
It is simple to create content for TikTok!
It just takes some practice to create and master a system
My 9 steps to creating TikToks with Twitch clips are:
- Have a good screen recorder
- Download clips from the recorder
- Choose an editing software
- Format the video
- Choose evergreen or trending content
- Choose the value you have for the video
- Create a hook
- Create a CTA
- Upload with hashtags
9 steps may seem like a lot but they don’t need to be repeated every time
Once you do step 1, you are done
The others range from a few seconds to an hour or two of time
Have a good screen recorder
The first thing you need to make TikToks is a good screen recorder
We use Outplayed
It records everything and you can capture specific clips automatically
For example, you can have it automatically make a 60-second clip every time you make a headshot
Download clips from the recorder
Once you have the videos recorded from your streams, all you have to do is download them
Go to your video library, choose the videos you want to use on TikTok, click the three dots next to them, and select download
Choose an editing software
You also need to decide what you are going to use to edit your videos
We like to use Filmora
It is easy to learn, had a lifetime payment option, and is excellent for editing stream clips
If you want more options, check out my article on different ways to edit your stream clips
Format the video
Now it is time to begin editing
The first thing you need to do is select the little computer screen on the middle right of the screen and choose to change the video ratio
Then change the dimensions to 1080 x 1920
It will be backward from the default
This will change what you can see when you add your clips
If you need to adjust what is visual, double-click the video preview and drag where you want it
You may need to use the squares on the corners to cut out the empty space above and below the video too
Choose evergreen or trending content
Trending content is using sounds that are trending now but will die out
It could last a day, or it could last a couple of weeks
But it will die out
Evergreen content is original content that will be relevant for months or years
A combination of both is important for your channel
Do a 3:1 ratio
3 videos that are evergreen and 1 video that is trending
Choose the value you have for the video
You need to decide what you are offering in your video so you can focus on that during that 30-second goal for the value section of your video
Examples of the value that you can choose are:
- Shocking moment
- Funny moments
- Action shot
- Character review
- Character build
- Tutorials
- A cool thing you found
- So on
The value is what the viewer will get out of watching your video
Create a hook
Once you know what you are offering and have that solitary in your editor, now it is time to add the hook
The hook is extremely important since it convinces people to watch
Give them a statement that gives enough information that they want to watch but not enough information to spoil the surprise
This goes before the content and should be no longer than 5 seconds
Create a CTA
A CTA is a call-to-action
This is asking your viewer to do something
The most simple CTA is “follow for more” and can be text on the screen
This should be no longer than 5 seconds at the end of the video
Upload with hashtags
Once you have a completed video, now it is time to download and upload it to TikTok
The last step is to choose hashtags
Don’t use the large and broad hashtags
Hashtags are mainly there to help people search and to tell TikTok what you are offering if your video
The goal is to be as specific as you can and to have views on the hashtag between 2k and 1 million
Don’t go over 1 million because you’ll get lost