TikTok is a rapidly growing platform with a ton of potential
In 2020, TikTok passed YouTube in total watch time!
That’s crazy!
The most popular gaming videos on TikTok are the ones that are funny, fun conversations, unusual situations, game suggestions and previews, game updates, interesting game clips, unboxing, relatable videos, and unexpected endings
One major thing I say in common was that the best videos had the streamer in the video as well
People like connecting with people
That is why using your video and voice is so encouraged on TikTok
It is a platform built for connection
Creating videos that build that connection through your face, voice, and personality will do best because you will start to get fans instead of having to catch attention from scratch every time
Give people a human behind the games and your channel will do better in the long run
What are the types of gaming videos?
There are many types of gaming content
Some do amazing on TikTok, while others do not
A few examples of gaming content are:
- Gaming with story voiceover
- Tutorials
- Character profiles
- Reviews
- Unboxing videos
- Montages
- Trick shots
- Unexpected endings
- Humer
- Highlights from a stream
- Cute moments
- Surprising moments
- Intense moments
- Walkthroughs
- And more
There are unlimited ideas that you can come up with
Just be creative and see what people like!
Don’t judge if people like the content or not based on one or two videos though
It takes time for TikTok to work and some videos with be a miss regardless of what you do
Spend a couple of weeks with the types you want to try before deciding to keep them or leave them
Gaming types that you keep need to be:
- Something you enjoy
- Something your audience enjoys
- Content that is easy to get from your stream
- Representative of your stream
- Includes your personality
If you find content that matches all of those, you found a winner for you!
Why is it important to understand the types?
It is important to understand the types of content because knowing what type you are going for avoids confusion
Without a clear goal for the video, your audience won’t know what to think either
If you don’t have any emotions with a video, neither will they
Humans are very emotional creatures and they need a “what’s in it for me” factor with everything
If there is no clear value in your content, people will not stay and watch it
Value could be:
- Educational
- Entertainment
- Relatable
- Or a mix
All value means is there is a clear reason for people to watch the video
Don’t post just to post
There is a careful balance between quality and quantity
You want to post A LOT to get momentum on TikTok
But you want to post good content
You also don’t want to get so worried about the quality that you struggle to post more than twice a week
Chose the types of content that you want to offer and just get that content posted
Knowing the types of content will also help you choose hashtags
You want to avoid using hashtags that have over 1 million views
This may seem opposite
It feels like you need the biggest hashtags
But those actually hurt your account more than they help
Shoot for between 2k and 1 million views
This will make you get specific with your choices
TikTok will have more information so they can send your videos to the right people
And if someone goes one of the hashtags, you aren’t instantly lost among all the other videos that are being posted with that hashtag too
What are the most popular types of gaming content?
The most popular types of content depend on the game you are playing
If you look up the game you want to post about, you will see the most popular content for that game
When you look up “Apexlegends” on TikTok, you see:
- Tips
- Funny moment during a stream
- Relatable clips
- Highlights
- Updates
Those types of content are the best ranking for that search phrase
When you look up “Minecraft” on TikTok, you see,
- Awesome creations
- Tips
- Intense moments
- Design ideas
- Jokes
- Funny moments
When you look up “Diablo 3” on TikTok, you see:
- How to’s
- Updates
- Gameplay
- Reactions
- Speed runs
- Cutscenes
You get the point
Don’t copy other creators, but look at what is working and not working for other gamers
Then take what you see as inspiration!
There are so many options and so many ways to be successful on TikTok
If you are not sure that the content type that you want to offer will work, try it!
Try it for a few weeks or months
Remember that TikTok is a long-term platform
It might take a while to get momentum on a video
And that momentum might now come until months later when the video is pushed out again
Never delete videos that you don’t think are successful
Unless they go against community standards
Just because your idea is popular on TikTok now doesn’t mean you won’t be successful
Every topic was small until people started using it!
That is how trends work to
One person posts something that makes many people want to join them
Then it becomes huge within weeks!
Have fun and show a lot of relatable personalities
Even weirdos have thousands of other weirdos that relate to them!
If you are scared to be vulnerable and show your personality, start small
Choose three things about you that you want your audience to know and include them in your videos
The more you show that side of you, the more you will see that people are relating to you
When people relate to you, you get both fans and raving fans
But you also get haters
You will have mean people when you get bigger
There is no “if” or “maybe”
So as you grow on TikTok, be ready for the haters and don’t give them the time of day
Or use their hate as inspiration for more content!