Streaming is a dream job for many people
Getting paid to do something you love and connect with like-minded people?
Yes, please!
Streamers edit their videos to post on other platforms to increase their traffic and revenue.
Streamers use a variety of editing tools, but Filmora and Premiere Pro are two of the favorites. Editing software can be paid monthly, lifetime payment, or free. Filmora is an excellent software that has a lifetime option. Premiere Pro is a little more complicated and requires a monthly payment.
We use Filmora because it is easy to learn and use, but also has the features to make experienced editors happy
When I used it for the first time, it took me about 20 minutes to know exactly what I needed to do to get the video that I wanted to post
Why do streamers edit their videos?
There are many reasons someone might edit their videos
But most streamers do it so they can post clips on other social media
When you are active on more platforms, you have more streams of people coming to your live stream
More people catch the attention of even more people
And a wider audience usually means a higher income
Since you have your content already created every time you record your streams, all you have to do as a streamer is edit those videos and post them on the platforms of your choice
If you are currently only on Twitch, I recommend starting with TikTok or YouTube
Both are excellent for bringing in free traffic
But don’t start both at the same time
That can be extremely overwhelming and increases your chances of quitting a lot
Choose the one you like being on more and grow it for a while
When you think you are ready to start the other platform, start slow and enjoy growing again!
What are popular editing software choices?
There are many popular editing software options, but Filmora and Premiere Pro are the most popular among streamers
If you are a beginner, Filmora is the better option because it is effective for more beginners and experienced editors
Premiere Pro has more features, but it is harder to learn for the beginner
There are many options that range from free to expensive
If you want to see a few options, check out this article
But I do recommend Filmora because we use it and have never had an issue
How to edit and use your videos successfully
When you are ready to start editing your videos, I recommend going in this order:
- Start with a high-quality screen record
- Have a brand for your stream
- Choose the platform you will be posting on
- Choose the value you are going to give
- Create videos that follow that brand and value
- Remember to add a hook and CTA
- Download on an external memory
- Learn about the extra steps of your chosen platform
- Post regularly
If you remember to do all these steps, you have a good chance of growing nicely on social media!
Start with a high-quality screen record
The quality of your videos depends on the quality of your stream
Make sure that you have a nice camera and microphone
This is needed for a successful stream as well, but it is an important note for your videos too
No one likes watching blurry videos or videos that aren’t clear
Have a brand for your stream
Branding is a step that many streamers don’t remember in the beginning
A brand is what your stream is known for
Parts of a brand are:
- Colors
- Font
- Props
- Your personality
- The value you offer
- And more
What do you want your stream to be known for?
What do you want your audience to think of when they think of you?
Knowing this will help you create content that will build raving fans
Choose the platform you will be posting on
You need to know where you will be streaming and what platforms you will be hanging out on
You need to know this before you get started so you can create videos made for the platform of your choice
I recommend streaming on Twitch and posting on TikTok and/or YouTube
Don’t do them all at the same time
Start with one platform and expand when you are ready to do it long-term
Choose the value you are going to give
The value that you offer is very important to gaining fans and followers
What will you offer your audience?
There are so many things you can offer:
- Character profiles
- Walkthroughs
- Tutorials
- Tips and tricks
- Humer
- And more
Value doesn’t have to be crazy
Entertainment is value
You just need to have an idea before you start so you can have guidance during editing
Create videos that follow that brand and value
Now that you have recorded videos, your brand, and your value
Create videos that match all of those points
Look for clips that match and have fun putting them together!
Remember to add a hook and CTA
Remember to add a hook and call to action to your videos
A hook is a sentence that convinces people that they should stay
Don’t make any false promises
If you promise something, follow through
A call to action is something you want your viewer to do
The most common is “follow for more” or “like and subscribe”
But you can ask people to join your live stream!
Download on an external memory
The more you edit, the more you will have videos on your memory drive
I recommend getting an external memory to keep it off your computer and prevent your computer from slowing down
Learn about the extra steps of your chosen platform
You need to learn all the parts of the platform you chose
For TikTok, you learn:
- Hashtags
- Video length
- Hooks
- Community
- What works for you
For YouTube, you learn:
- SEO
- Titles
- Thumbnails
- Hooks
- Community
- Video length
- What works for you
Having a great video is important to grow on a platform, but so it all the other parts
Have fun learning about the platform you chose!
Post regularly
Lastly, you need to post regularly to grow on any social media
The more you post great content, the faster you grow
Don’t get caught on the quality vs quantity argument
You need both
Don’t try to be perfect, but don’t post so much that the video quality suffers